Senior Brand Leader- Oncology

Job Description

Location: Mumbai, Maharashtra, IndiaJob reference: R-039031Posted date: Nov. 12, 2018At AstraZeneca, we turn ideas into life changing medicines. Working here means being entrepreneurial, thinking big and working together to make the impossible a reality. Making the impossible a reality can mean taking a chance on an idea and investing in our exceptional capacity for innovation and discovery. We champion trying new things, and we nurture a test and learn culture that means we are always progressing close to our goals. If youre inspired by the possibilities of science to make a difference and ready to discover what you can do join us.Main Duties and Responsibilities: The incumbent will be responsible for managing a portfolio of products to strategically optimize product life cycle, build & maintain key customer relationships preferably in super speciality segment. The position holder is also responsible for providing support to the brand with specific focus on Strategic Marketing, communications, content development, planning and executing promotional events, market information system/ Market Intelligence, and developing and managing key customer relationships with the objective of demand generation. The above should be sustainable, process driven and aligned to the regional/ global strategies. At the same time, ensuring that the business has a highly differentiated image amongst practice leaders in different segments of the category /related market. The position of Brand Leader is responsible for building close working relationship with SLSMs, FLSMs and Sales Representative and SFE team, along with the internal teams. Defining priorities and providing direction to achieve ambition and targets become one of the key areas for the incumbent to focus on.Building Brands / TherapyCritical actionsAchieve Market Share objective, bottom-line targets, top line & profitabilityAnalyse market conditions and forecast sales and market share.Continually provide customer feedback and macro view of the market through designated meets to achieve companys Long, Medium and Short term marketing planMeasures (QQA)Percentage increase in market share for portfolioAchievement of sales targetsReview of strategies with functional headCost vs budget analysisCompletion of product strategic and tactical Plans, and Monitors the implementationCritical actionsReviews market assumptions and plans.Ensures market model are in line with global templates / standard Brand Plan templateValidates sales and market share developments for products.Monitors sales and product supply, ensures forecasts are adjusted as necessary.Tracks implementation plan with senior sales management to ensure achievement of targets.Measures (QQA)Regular reviews of global templates and marketing guidelinesReview of strategies with functional headReports on crisis management as applicableAchievement of budget spending according to planRegular forecast adjustment such that forecasting desired accuracyRelationship building with key external stakeholders, and builds AZ networkingCritical actionsWorks to identify the key stakeholders and KOLs in the therapeutic areaEstablishes regular contact with key stakeholders, especially KOLs.Measures (QQA)Systems in place for targeting key stakeholders and KOLsAchievement of agreed number of contact and receives product/brand manager contact reportsTake feedback from key stakeholders and KOLsMaintain and improve systems and processesCritical actionsTracks monthly performance vs budget, and analyse reasons for gaps.Completes and submits monthly summary of performance, including activities and A&P against the plan.Streamlines reporting system and re-evaluate the necessity of reports as required.Ensures completion of expense reports by team.Measures (QQA)All reports submitted are accurate, data interpreted (actual vs budget)New improvements/initiatives in placeDevelopment of an effective team, and ensure cross-functionalityCritical actionsFacilitates cross-functional team effectiveness with support departments to ensure successful delivery of strategy (including brand team meetings).Ensures regular interface with sales management team to get feed-back on execution of marketing initiatives/tools.Ensures best practice examples and learning are shared with the team and colleagues.Maintains good interpersonal relationships.Manages and resolves conflict issues within the team and cross-functionally.Takes responsibility for own personal development.Measures (QQA)Interaction in team is positive and works as part of the team, behaviours are consistent with AZ performance cultureHigh level of observable cross-functional interactionSystems in place to capture the best practice examplesTakes responsibility and the initiative to find ways for self-improvement, ensures development plan in placePlans and attends training and development programmesFull attendance at the meetings and clear strategic outputs are capturedAdherence to AZ and industry code of conducts, ethics and code of marketing practiceCritical actionsEnsures compliance from all staff to guidelines, codes, policies and procedures.Ensures compliance with AZ code of conduct.Ensures that company confidentiality is maintained (i.e. intellectual property, product, strategic and salary information).Discloses potential breach of codes or conducts.Measures (QQA)No non-compliance issues raised with local and global policies and proceduresLess than 2 complaints from competitors against marketing practiceNo breach of confidentialityAll disclosures are investigated and resolvedStrong Alignment to sales functions.Critical actionsStrong Alignment to sales functions.Collaboration with Sales team for effective and result oriented executionSkills and Experience: EssentialUniversity graduate, ideally MBA from reputable institute.6 to 8 years commercial experience in Oncology TA is must, including 3-4 years of experience in brand/marketing of Haematology portfolio.Proficient in oral and written communication (English).DesirableExperience of alliance management in co-marketing / Co- promotionPrior experience in prelaunch & commercialising (preferably in global brand).Salary: Competitive Job Location: Mumbai/ BangaloreAstraZeneca is an equal opportunity employer. AstraZeneca will consider all qualified applicants for employment without discrimination on grounds of disability, sex or sexual orientation, pregnancy or maternity leave status, race or national or ethnic origin, age, religion or belief, gender identity or re-assignment, marital or civil partnership status, protected veteran status (if applicable) or any other characteristic protected by law.Senior Brand Leader- OncologyCommercial Non-Sales

Keyskills :
relationship buildingsales teamsalesmarket sharemarketsales targetsdemand generationsales managementtargetingmarket intelligencealliance managementinnovationmarketingsenior salessfemarketing initiativesbuildmanagementcollaborationsales