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Marketing Lead

Fresher   Pune, Maharashtra   16 Jul, 2025
EQUIP9 | 3-Way Marketplace for Heavy Equipment Industry
Job LocationPune, Maharashtra
EducationNot Mentioned
SalaryNot Disclosed
IndustryEngineering / Construction
Functional AreaNot Mentioned
EmploymentTypeFull-time

Job Description

    At EQUIP9, we are on a mission to build a digital platform for the construction and heavy equipment industry. Backed by a solid team, we want to change the way the workforce, equipment, and big data are managed in the industry. In doing so, we created an innovative app currently available on iOS and the Android store that impacts thousands of operators and owners nationwide.Find more information in the following YouTube video:https://www.youtube.com/watch vg37zmCLtPzoJob Summary:This is a full-time on-site role for a Marketing Lead located in Pune. The Marketing Lead will be responsible for communication, market research, sales, marketing strategy, and customer service to drive growth and success in the heavy equipment industry.Responsibilities: Plan and execute digital marketing campaigns across various platforms, including social media, email, display advertising, and search engine marketing. Collaborate with the marketing and operations team to create compelling content, graphics, and videos for online campaigns. Manage and optimize paid advertising campaigns, monitor budgets, and analyze performance metrics to ensure maximum ROI. Conduct keyword research and implement SEO strategies to improve website visibility and organic search rankings. Monitor and analyze website traffic and user behavior using analytics tools to identify opportunities for optimization. Utilize social media channels to engage with the audience, create meaningful interactions, and build brand loyalty. Manage email marketing campaigns, from content creation to scheduling and performance. Stay up to date with digital marketing trends, tools, and industry best practices to ensure the continuous improvement of our strategies. Collaborate with cross-functional teams to align digital marketing efforts with overall business objectives. Provide regular reports on campaign performance and KPIs to measure the effectiveness of digital marketing efforts. Identify and capitalize on emerging digital marketing opportunities to drive innovation and growth. Following process-based development using tools such as, Trello and slack. Manage interns and freelancers by assigning tasks, monitoring progress, ensuring quality deliverables, and providing mentorship to align their work.Qualifications Strong Communication and Customer Service skills Experience required 2years Experience in Market Research Marketing Strategy expertise Excellent analytical and problem-solving skills Ability to adapt to a fast-paced environment Knowledge of the heavy equipment industry is a plus.,

Keyskills :
CommunicationCustomer ServiceMarket ResearchMarketing StrategyAnalytical SkillsSEOSocial Media MarketingEmail Marketing

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