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Marketing Performance Analytics

Fresher Pune 19 Jan, 2026

Job Location	Pune
Education	Not Mentioned
Salary	Not Disclosed
Industry	IT Services & Consulting
Functional Area	General / Other Software
EmploymentType	Full-time

Job Description

Job ResponsibilitiesDive deep into web analytics and user journey analysis to understand customer behavior and optimize conversion pathsMap user journeys analyze engagement metrics bounce rate time on site scroll depth and pinpoint opportunities for site and campaign improvementBuild and maintain Analytics dashboards for executive stakeholders and create custom metrics segments and dimensions in Adobe AnalyticsAnalyze paid media performance across social programmatic search and display channelsDeliver executiveready reports dashboards and strategic recommendations to guide future marketing investmentsWork crossfunctionally with social media paid media content and email marketing teams to deliver quarterly insights and recommendations to senior leadershipRequired qualifications capabilities and skills5 years experience with Adobe Analytics workspace analysis segments calculated metrics API integrations SQL for data extraction and analysis and dashboard creation using Tableau or similar visualization toolsFamiliarity with marketing analytics platforms such as ThoughtSpot web debugging tools and data engineering concepts ETL data quality managementDemonstrated ability to analyze digital marketing campaigns across paid social programmatic search display and email channelsSkilled in user journey mapping conversion optimization and website AB testingProficient with key marketing metrics CTR CPL CPC CPM ROAS engagement bounce rate time on site and marketing technology stacks tag management attribution tools CDPsExpert at translating complex data into clear actionable insights for executive audiences

Keyskills :
Paid Media

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