Web/Data Analytics & Insights- Google Analytics 4

Job Description

As a Web Analytics Specialist at our company, your role will involve leveraging tools like Google Analytics 4, Business Intelligence (BI), and Tableau to provide valuable insights into the performance and user behavior of our digital platforms. Your analytical skills will play a crucial role in making data-driven decisions and enhancing our online presence.**Key Responsibilities:**- Utilize Google Analytics to track and analyze website and application performance metrics, user behavior, and conversion rates.- Create custom reports and dashboards in Google Analytics and Tableau for visualizing data and presenting actionable insights to stakeholders.- Collaborate with marketing, product, and business teams to define key performance indicators (KPIs) and establish benchmarks for digital initiatives.- Provide recommendations based on data insights to enhance user experience, marketing campaigns, and overall digital strategy.- Perform ad-hoc analysis and deep dives into data to identify trends, patterns, and anomalies.- Ensure data accuracy, integrity, and consistency by validating data sources and implementing data governance best practices.- Stay updated on industry trends and best practices in web analytics, BI, and data visualization tools.**Qualifications & Requirements:**- Proven experience in web analytics using Google Analytics 4 and proficiency in Google Analytics Reporting.- Strong analytical skills with experience in BI tools such as Tableau, Power BI, or similar platforms.- Ability to interpret complex data sets and effectively communicate findings to non-technical stakeholders.- Bachelors degree in Computer Science, Business Analytics, Marketing, or a related field (preferred).This job description does not include any additional details about the company. As a Web Analytics Specialist at our company, your role will involve leveraging tools like Google Analytics 4, Business Intelligence (BI), and Tableau to provide valuable insights into the performance and user behavior of our digital platforms. Your analytical skills will play a crucial role in making data-driven decisions and enhancing our online presence.**Key Responsibilities:**- Utilize Google Analytics to track and analyze website and application performance metrics, user behavior, and conversion rates.- Create custom reports and dashboards in Google Analytics and Tableau for visualizing data and presenting actionable insights to stakeholders.- Collaborate with marketing, product, and business teams to define key performance indicators (KPIs) and establish benchmarks for digital initiatives.- Provide recommendations based on data insights to enhance user experience, marketing campaigns, and overall digital strategy.- Perform ad-hoc analysis and deep dives into data to identify trends, patterns, and anomalies.- Ensure data accuracy, integrity, and consistency by validating data sources and implementing data governance best practices.- Stay updated on industry trends and best practices in web analytics, BI, and data visualization tools.**Qualifications & Requirements:**- Proven experience in web analytics using Google Analytics 4 and proficiency in Google Analytics Reporting.- Strong analytical skills with experience in BI tools such as Tableau, Power BI, or similar platforms.- Ability to interpret complex data sets and effectively communicate findings to non-technical stakeholders.- Bachelors degree in Computer Science, Business Analytics, Marketing, or a related field (preferred).This job description does not include any additional details about the company.

Keyskills :
Web AnalyticsGoogle AnalyticsBusiness IntelligenceTableauData Visualization