Sr Manager/ Manager, Subscription Marketing (Performance Marketing)

Job Description

As the Manager/Senior Manager, Subscription Marketing at JioSaavn located in Navi Mumbai, India, you will be at the forefront of Indias leading audio streaming service that provides access to a wide range of favorite songs and Podcasts across different languages and genres. JioSaavn combines digital technology, data analysis, and strong business acumen to cater to a global audience. The company has been recognized by prestigious publications such as The New York Times, The Wall Street Journal, The Economic Times, and Forbes for its innovative mobile products, partnerships, and leadership.In this role, you will lead the end-to-end communication and performance marketing strategy for JioSaavns subscription products - Pro and Plus. Your responsibilities will include shaping the brand identity of JioSaavn Subscriptions, driving subscriber engagement, and executing impactful campaigns through Customer Lifecycle Management (CLM) initiatives and performance marketing strategies. Your role will involve:- Defining and managing the brand positioning for JioSaavn Pro and Plus subscriptions- Developing and executing integrated marketing campaigns to drive brand awareness, subscriber acquisition, and retention- Planning, executing, and optimizing performance marketing campaigns across various paid media channels- Designing and implementing CLM strategies to engage subscribers throughout their lifecycle- Collaborating with internal and external creative teams to develop creative assets tailored to music and video streaming audiences- Analyzing subscriber data, campaign performance, and user behavior to refine strategies and deliver measurable resultsTo be successful in this role, you should have:- 5 years of experience in performance marketing and brand marketing, preferably with a focus on subscription products- Strong expertise in building and managing brand identities, storytelling, data analytics, and performance marketing- Proven track record of developing and implementing successful CLM and paid marketing strategies- Ability to use data and analytics tools to measure, optimize, and scale marketing efforts effectively- Strong interpersonal skills and experience working in cross-functional teams in a fast-paced environmentAt JioSaavn, you will enjoy a dynamic work environment that emphasizes creativity, technology, and innovation. You will have the opportunity to collaborate with a diverse team of techies, artists, and inventors from leading companies. JioSaavn is committed to being an equal opportunity employer, fostering a safe and inclusive workplace for all employees.If you are passionate about music, performance marketing, and brand management, and if you thrive in a culture of innovation and collaboration, we invite you to join our team at JioSaavn. As the Manager/Senior Manager, Subscription Marketing at JioSaavn located in Navi Mumbai, India, you will be at the forefront of Indias leading audio streaming service that provides access to a wide range of favorite songs and Podcasts across different languages and genres. JioSaavn combines digital technology, data analysis, and strong business acumen to cater to a global audience. The company has been recognized by prestigious publications such as The New York Times, The Wall Street Journal, The Economic Times, and Forbes for its innovative mobile products, partnerships, and leadership.In this role, you will lead the end-to-end communication and performance marketing strategy for JioSaavns subscription products - Pro and Plus. Your responsibilities will include shaping the brand identity of JioSaavn Subscriptions, driving subscriber engagement, and executing impactful campaigns through Customer Lifecycle Management (CLM) initiatives and performance marketing strategies. Your role will involve:- Defining and managing the brand positioning for JioSaavn Pro and Plus subscriptions- Developing and executing integrated marketing campaigns to drive brand awareness, subscriber acquisition, and retention- Planning, executing, and optimizing performance marketing campaigns across various paid media channels- Designing and implementing CLM strategies to engage subscribers throughout their lifecycle- Collaborating with internal and external creative teams to develop creative assets tailored to music and video streaming audiences- Analyzing subscriber data, campaign performance, and user behavior to refine strategies and deliver measurable resultsTo be successful in this role, you should have:- 5 years of experience in performance marketing and brand marketing, preferably with a focus on subscription products- Strong expertise in building and managing brand identities, storytelling, data analytics, and performance marketing- Proven track record of developing and implementing successful CLM and paid marketing strategies- Ability to use data and analytics tools to measure, optimize, and scale marketing efforts effectively- Strong interpers

Keyskills :
Brand MarketingData AnalyticsCustomer Lifecycle ManagementRetention StrategiesPerformance MarketingSubscription MarketingPaid Media ChannelsSubscriber EngagementAB Testing